Hi everyone. I wanted to pop in and hopefully clear up a little confusion. I know we all love a good conspiracy, but things in this case are a lot more simple. While some people seem to think we took a look at a bottle of rum and said, “Ah ha, that will make a great deck!” that’s not the case whatsoever.
Thanks to Sparkz for posting the image. When myself, Alex, and Edo saw it we were actually quite surprised, as we did not realize the correlation to the old Malibu logo. Alex has been showing this design online and in person for months to hundreds of people, and Sparkz was the very first person to point out the match with the Malibu logo.
When Alex decided he wanted a deck to accompany his new lecture tour, Edo was on a very tight deadline to get the project done in the allotted time frame. On any given project, we usually give the artist some broad guidelines in terms of a theme or vibe, but leave the rest up to their artistic sensibilities, and then we’ll make edits and suggestions based on their drafts.
Alex requested an international travel theme (hence all of the stamps and such on the front of the tuck) and also mentioned that he’d like for palm trees to be part of the design. True, palm trees are not as ubiquitous in Europe and the UK as they are in Florida, but they can be found!
I think some of you are misinterpreting Edo's reply earlier in the thread. He is saying that he initially did rough sketches of his concept. When Alex approved the concept, Edo did some digging on stock image sites and found a few palm tree options, which he then presented to Alex as choices for the final design. What you see in the final product its the option that Alex liked best.
If you look around on stock image sites, you can find this palm in color and B&W, such as the one Randy posted above. Edo purchased a color one and used that to create the back design of the card. As mentioned above, he made some small modifications to it to add the separation between the trees and the sun. He had no idea it had previously been part of the Malibu logo. He sent us the back design, we liked it. Being on a tight deadline, we moved forward with production.
So in terms of anything being stolen - no, sorry. The image was purchased from an appropriate vendor and is all clear for legal use. All other elements were designed by Edo himself. I don't think Edo is trying to deny the use of stock images at all for the palm.
Now, in regard to the use of stock images in general when it comes to deck design, that’s obviously another topic. It’s not something that we encourage or expect. When Edo showed us the designs, we had no reason to believe they were anything other than his original work. That is what we expect from all designers we work with, and usually find that it goes without saying that major elements of a deck design should not come from stock images. If anything, this allows us to learn from this situation and be sure that any time we’re working with a designer in the future, we can give them the “NO STOCK IMAGES” note.
We’ve had a discussion with Edo and he assures us it will not happen again. Good enough for me, we are all human and all make mistakes from time to time. We have another design from Edo that you will all see before the end of 2014 and he assures me it’s all created by him. I think you guys will dig it. He’s a talented and creative artist with plenty of original work up his sleeve.
In terms of the Minimal name - the deck is named after Alex’s lecture. The core structure of his lecture involves his thoughts and theories on minimalism in magic performance - stripping things down to their bare bones and simplifying them to give an audience a powerful and memorable experience. These ideas can be performed with something as simple as a NOC deck or as fancy as an ORNATE Obsidian deck. So the Minimal name is more about Alex’s performance style and the content of the lecture, not the design of the deck itself.
I hope that clears things up! As much as some folks would like to believe that we’re a bunch of criminal masterminds, sitting in our big leather chairs plotting ways to block out the sun, we’re just a small group of people trying to make cool decks of cards and magic tricks.