I totally get this, and I'm not annoyed or frustrated that people are not purchasing a product based on quality - it's a reality of commerce. I believe the finish and handling on the Circuit cards IS better than the Cyberpunk, a claim I made based on my ability to fan like Decknowledgy, but I understand that people are wary and they have every right to be.rousselle wrote:But, I don't understand what you don't understand about people choosing to sit this one out. When Ben was unable to elicit decent results from WJPC on more than one occasion, and didn't really seem to take action on his backers' voiced concerns, it stands to reason that they (we) would lose faith that the next time would be any different. And, while you are correct that USPCC isn't always 100% awesome, and WJPC isn't always 100% terrible, nonetheless, we do need to make decisions about where to allocate our funds, and typical experience will factor into those decisions.
Unfortunately in business there is always a trade off between the cost of quality and the cost of opportunity. I tried to print with Cartamundi, 5 months later and I am still waiting to recieve a sample pack or detailed description of available stock/finishes. I have been frustrated by USPCC in the past so I didn't go with them. By my estimation, EPCC and LPCC finish is comparable to that of the WJPC samples I had, so I ruled them out as an alternative. If I waited for Cartamundi to respond, I might get 1-2 decks out a year - for me the cost of lost opportunity there FAR outweights the cost of lower quality.
Moving forward, I have approached both Cartamundi and USPCC to try and discuss 2020 plans. I want to move all first run production to either of these companies, which means all KS campaigns and deck releases will be USPCC or Cartamundi printed. I laid out my company position, expected projects throughout 2020, current volumes, commitments, etc, and this was the result:
- Cartamundi: No response.
- USPCC: Due to a communication error, they quoted me on 50k decks (50,000), with a CAD price of $1.95 / deck + $2-$6 PER DECK for embossing OR foil + the uncontrollable 10% 'potential' overrun. They thought I was going to print 50k of the same deck, and the best they could offer me was $3.95-7.95 CAD for a 'standard' deck with embossing + foil. 50k decks. I pointed out the absurdity of this, we had a bit of back and forth, and now it's been with them for a few days. If that is the cost for 50k decks, what are they going to quote me for a 5k run?
So my top 2 options for a quality 2020 have been a frustration.
I do try hard to adapt to customer's suggestions/complaints which may not be obvious, simply because the main concern (the printer) has not been able to be resolved. If I had it my way, Every deck from Circuit onwards would have a first run top tier printer, but until they communicate reliably with me, I don't have many options.
There is another side to this, and that is the target market. I really enjoy the people here, I think it is an absolute treasure of knowledge, experience and passion, but we do have a tendancy to be a lot more picky about the quality of decks than the everyman. That is not meant as a slight (the fans of any field know what is quality and what's not), but there are designers who design for real cardists/magicians/collectors (who must have top quality + design), those who design for the masses (design + price), and those who throw a clipart on a deck and say it's a cardistry deck (who only need a great video + influencers). I am trying to fit in the middle of the first two; please the collectors and the masses. As such, I need to keep finances, consistency and relationship in mind when feeding the pipeline of work. So far WJPC have been the best in carrying this balance for me - I would not be in the position I am if I was paying >$4/deck with USPCC or waiting weeks for responses from Cartamundi.
All that to say, I am trying to move all 2020 production to a top tier printer, I think the Circuits came out well, and I DO hear you all but feel virtually optionless at the moment
![Smile :)](./images/smilies/icon_e_smile.gif)
Also, at $10 / deck, why NOT pick up a Circuit? They are awesome decks!
Finally, if you have any other questions about my process or thinking behind how I am conducting EPC at the moment, feel free to ask away. I'm not going to keep much back (as you can see from my Zoo52 project finances), and I can assure you that there is a practical, non-greedy explanation for almost every decision made to date.
Ben