I am glad you like the UC deck. We did get special pricing on the cards and I wasn't looking to make money on the deck during the presell. Normally that deck would cost $5.27 just to produce it, not including the art work. That is based on producing 2,500 decks, obviously if you were to produce more, your price would be less. At 2,500 decks, the price may actually have to be higher than $15 delivered on kickstarter. But he did sell way more than 2,500 decks, so it should be possible at that price.sinjin7 wrote:There's no doubt Jackson's decks are one of the best designed decks, right up there with the Seasons decks and Uusi decks, and of course the artists need to be paid for their work. But that doesn't mean fancy tuck boxes shouldn't be utilized as well. If you put out a beautifully designed deck, why not complete the package with an equally beautiful tuck box with embossing and foiling?Magic_Orthodoxy wrote:well I say it's the best designed deck I have ever seen (or will own) and personally I believe Jackson worked hard on it and he deserves to make his living from his artwork. I've been spoiled with fancy tuck boxes and foil this and foil that - it's time my money paid for the sweat of the artist for a change.
If you're going to ask for $15 a deck (like Jackson did in his first campaign), I would expect to see a tuck box at least close to T11 standards, and even T11 decks only run about $6-$7 per deck. I know, I know, you're going to say T11 is a much bigger company with better economies of scale based upon the volume of decks they can produce so it's not a fair comparison. So let me make a more applicable comparison: Mike and Randy produced the UC deck charging only a third of the original Fed52 deck ($4.95 for forum members) and the tuck box was ridiculously awesome with embossing and foil on the outside AND inside! If you can make a deck with an awesome tuck box for $4.95, then surely you can do so at over triple that price.
Its all about adding extra value to your product. Plus, its not like Jackson barely got funded so there was only a tiny margin for profit - he asked for $7,990.00 as his funding goal and the man raised almost $150,000.00. Don't set the bar low for these designers, ask for the complete package.
I have spoken to Jackson a few times and we have sent emails back and forth as well. I can tell you he wants to make this a career and seems very focused on doing things right. I think once he gets his feet wet and figures things out a little more, you will end up with considerable value from your purchases.
Thanks!!