It means take on more than you can/should handle and then do it. Fits Lotrek to a T. Hence the legendary delays (see Icons Imperial KS updates), half of them aren't even in his control! (see Ambassadors KS updates)
But the results are amazing and he's done things, no printer has even managed to do, not even USPCC with their Metaluxe. That's why they have wide borders and problems Ramsay faced with his 1st V1 decks having that small foil edge. Lotrek decks are always worth the wait.
Personally, I'm happy he's ambitious enough to take on Bosch and even happier that he remembered his motto and pressed on with the Herculean task of completing the Bosch deck, whenever it gets done.