I think the Cyberpunk thing is getting pushed because Poland is all about that $%&^ right now. It's like, become a cultural meme over there for some reason, they also got way into the Synthwave thing, too (although, the reasons might be related). Can't say I dislike Cyberpunk or Synthwave, but, don't know how much I want to pour into it unless it's a game, novel, or music. Unless it's something really special.
The only thing I'm excited for is CD Projekt Red's Cyberpunk 2077 for PlayStation 4. I played the crap out of R. Talsorian Game's Cyberpunk 2020/2077 tabletop RPGs with my gaming groups over the last two or three decades-- but, I don't think this deck will have Johnny Silverhand on any of the courts.
This might be a stretch, but I noticed that there is a huge boom in high-fantasy and speculative sci-fi/near future/cyberpunk writers in the SSR influenced/former SSR countries, maybe because of their universal appeal of themes (high fantasy) and relevance (cyberpunk) and the fact that media like that would've been kept out of those areas prior to the fall of the wall. So, now we're seeing the prominence of a generation that has had access/been influenced by such media for their entire/most of their lives.